How long should your marketing videos really be?

It’s a question that gets asked quite often. How long should my marketing video be? There are a few statistics that offer some guidance and insight in the supposed ideal length of you video marketing. We’ve actually explored this topic in an earlier blog, but it could do with an update. Research has shown that […]

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Credible Testimonial Video Marketing: authentic content is key

Let’s talk about credible testimonial video marketing. I know we’ve written about this before, here is the link to that specific blog. Credible testimonial video marketing content isn’t easy. You could easily be seduced to buy some dodgy video testimonials online. For example, in the US, you’ll find people who are willing to produce a […]

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“We don’t want guys like you in this town, drifters.”

A Stranger Comes To Town: Building Relatable Video Marketing Content Creating video marketing content that appeals to the right people whilst also creating enough volume is hard. So why not make it easier on yourself and take some advice from Hollywood. I have a challenging yet fun game for you. It’s also very debatable and […]

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Stay On Target!

Targeted Video Marketing Content: Giving your customers what they need Before diving straight into targeted video content, let’s start at the beginning. So if you are selling your products and services online, there is a good chance that you’re familiar with the 5 stages of the Customer Buying Cycle. These five steps describe the process […]

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Testimonial Video Marketing, working with your client

Testimonial videos are an amazing piece of video marketing. In essence, they add a credibility to your message that builds a trustworthy brand. You can find many examples of testimonial videos marketing online. In this blog, we’ll explore why we think your testimonial video marketing shouldn’t be about you. Instead, it should be from the […]

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