Providing clients with the brand video they need, not necessarily the one they want.
Lt. James Gordon: “Because he’s the hero Gotham deserves, but not the one it needs right now. So we’ll hunt him. Because he can take it. Because he’s not our hero. He’s a silent guardian. A watchful protector. A Dark Knight.”
Basing the way we conceptualise a video around a quote from a film character might seem a bit odd, but when you dissect what the line is trying to say about Batman, you can apply it to customer service. Now hear me out!
Christopher Nolan is trying to depict Batman as a true citizen of Gotham. One who will serve his city not matter what and in whatever way he can. Even if it means destroying his reputation and becoming the villain. He’ll become a scapegoat so that Harvey Dent’s good deeds and public standing remain reputable. If he didn’t, all of Dent’s ground breaking arrests of Gotham’s criminal underworld depicted in the film would be undone. The city would go back to being a hub of crime.
The Dark Knights of brand video production
So yes, we like to think of ourselves as The Dark Knights of brand video production. We create the video that you need, and not necessarily that one you want. Now I know what you’re thinking. “Why on earth would I work with this video production company when they aren’t going to create the video I have envisioned?”
Well, we know video and the power it can wield, we will also get to know you, your business and your customers. Using this knowledge, we will determine what video will best serve your business in its current climate. You may come to us wanting a video about your business. One where we film at your premises and talk about you. However, we can take a step back, look at your business and your target customer and say “no, right now, you need a video about your clients and their experiences or even an animated video”.
This is just an example and this way of working can apply to the whole video concept. And even to the smallest of technical details. Of course we will future proof your video as much as possible, but a steady stream of video content is vital for the modern business to maintain your customer outreach.
This way of working is likely not unique to our company. But we know from experience that a lot of video production companies will just create exactly what you have asked for. They send you the final video along with the invoice and just leave you to it. We on the other hand are always trying to provide you with the best video production service. And a tailored, targeted video will serve your business the most. We do give options on your creative input to our productions but rest assured we have been doing this a long time, this is what you enlist our services for.