Cinematic Video Marketing, our gear
As a business owner or marketing professional, you want to be able to to serve your customers and clients in the best way possible. It is a constant challenge to be on top of your game. That’s why we are absolutely delighted to work so closely together with Pannyhire. It allows us to provide our clients with the best possible image quality. Next to scripting and editing, the image quality makes your video marketing stand out. All elements together create a synergy that we call cinematic video marketing.
Getting the best kit
A clear example of the synergy in our collaboration with Panny Hire was seen a few weeks ago when a new piece of kit arrived in the form of a Ronin 2. This piece of kit is what we call a gimbal. Our Los Angeles based partner Stewart Addison has written an excellent piece on Cinema5D about the use of gimbals. Basically, a gimbal allows you to create steady and stable shots when you are actually moving.
So when we opened the package, we just knew we had to take it out for some test shots. The result is what you see in the video below.
In this video we mounted a RED Epic-W 8K with a RED Pro Prime Cinema lens and asked our production assistant Josh to walk around in the car park. Camera operator Lou lifted the nearly 15 kilograms of equipment to shoot this short sequence. Normally you would expect a lot of shaking and trembling when you are filming with all of that weight and walking around. But just look how smooth this footage is.
But why should I care
This must all sound a bit technical and you must be wondering why you should care? Why should you as a business owner or marketing professional care about these technicalities. Well to be honest, you shouldn’t have to care because we care.
We constantly want to push ourselves and make sure that we deliver the quality that you are looking for in your cinematic video marketing. Researching and using the best possible cinema cameras so you don’t have to. We explore which kit works best in your context.
Our collaboration with Panny Hire gives us access to these amazing pieces of kit. But more importantly, it allows us to give you as our client access to these cameras and lenses that the Hollywood professionals use. Whether you have the budget for a homepage video or want us to produce a fully scripted piece of cinematic video marketing, we’ve got you covered with our crew and kit. Even if we have to search for it through a thousand worlds and 10.000 lifetimes to find it.