Stay On Target!

Targeted Video Marketing Content: Giving your customers what they need Before diving straight into targeted video content, let’s start at the beginning. So if you are selling your products and services online, there is a good chance that you’re familiar with the 5 stages of the Customer Buying Cycle. These five steps describe the process […]

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Testimonial Video Marketing, working with your client

Testimonial videos are an amazing piece of video marketing. In essence, they add a credibility to your message that builds a trustworthy brand. You can find many examples of testimonial videos marketing online. In this blog, we’ll explore why we think your testimonial video marketing shouldn’t be about you. Instead, it should be from the […]

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“Welcome To The Fall”

The Fall: A key step in a narrative customer journey. Every conceived story has a beginning, a middle and an end. Even stories based on real life events fit into this formula. Human beings like structure, and everything needs a conclusion. You could argue that TV soap operas never end. In reality, soap operas are […]

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“We’re in the way of acquiring some real estate in the area.”

Video Production in Birmingham, and why Channel 4 should join in. First of all, I love London, it’s a fantastic city. Cities like London have always been hubs for art, music, fashion, finance, media and other influential industries. Even so, there inevitably comes a point of over saturation. The city becomes a victim of its […]

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“I think we might be in a prophecy”

When and how to start your Corporate Video Marketing? At the moment of writing, it’s the 11th of January. Blue Monday, apparently the most depressing day of the year, is just around the corner. It’s the day where, amongst other factors, people start to notice that they’re already failing their New Year’s Resolutions. Even though […]

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