How long should your marketing videos really be?

It’s a question that gets asked quite often. How long should my marketing video be? There are a few statistics that offer some guidance and insight in the supposed ideal length of you video marketing. We’ve actually explored this topic in an earlier blog, but it could do with an update. Research has shown that […]

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“We don’t want guys like you in this town, drifters.”

A Stranger Comes To Town: Building Relatable Video Marketing Content Creating video marketing content that appeals to the right people whilst also creating enough volume is hard. So why not make it easier on yourself and take some advice from Hollywood. I have a challenging yet fun game for you. It’s also very debatable and […]

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“Welcome To The Fall”

The Fall: A key step in a narrative customer journey. Every conceived story has a beginning, a middle and an end. Even stories based on real life events fit into this formula. Human beings like structure, and everything needs a conclusion. You could argue that TV soap operas never end. In reality, soap operas are […]

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“We’re in the way of acquiring some real estate in the area.”

Video Production in Birmingham, and why Channel 4 should join in. First of all, I love London, it’s a fantastic city. Cities like London have always been hubs for art, music, fashion, finance, media and other influential industries. Even so, there inevitably comes a point of over saturation. The city becomes a victim of its […]

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“I am your Father”

Target video marketing content A few days ago I encountered an article on The Drum about the way Disney is in the process of completely overhauling their marketing. The Drum states that most businesses are focussing on the buying power of mum. By doing so, they almost completely neglect the role of the dad. However, […]

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