About Video Marketing Professionals

We recently booked a brilliant actress for a role in one of our videos. As such, we had her sign a talent release form to protect our content. However, to me, the word ‘talent’ seems out of place. Talent implies some sort of uniqueness. With this blog, I want to show that talent is absolutely […]

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Always two there are, no more, no less.

Cost Effective Video Marketing When you pay for a product or service, you always want the best possible quality for the best value for money. And naturally, as quickly as possible. The same applies for cost effective video marketing, which is in essence both a product and a service. We provide a service by tailoring […]

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Video marketing: “It’s just a couple of hours of filming, right?”

It’s clear that video marketing is on the rise. More and more businesses start to realise that they need video as a part of their content strategy. As such, let’s take another look at what it takes to produce video marketing content. In this blog, we’ll revisit the three main phases of video production to […]

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Video Marketing lessons from my personal hero

This blog isn’t really about video marketing. Instead, it’s a lot more personal. Almost a month ago, on the 8th of June, I read about the suicide of Anthony Bourdain. And to honest, the news hit me hard. Even though I haven’t had any personal contact with him, I always considered him as a personal […]

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Cinematic Slow Motion Imagery

Phantom Slow Motion Camera As video marketing professionals, we care about stories and visual imagery. Everyday we try to find new ways to create and establish the most compelling and engaging shots. In fact, one of the more powerful tools at our disposal is super slow motion footage. There is a clearcut case of how […]

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